Equence
A messaging platform for real-time, secure, and insightful communication
CLIENT
Equence
PROJECT
Equence
PLATFORM
Web
Overview
Equence is a messaging platform for real-time, secure, and insightful communication. It's a decade-old company that assists businesses in managing and executing their customer engagement campaigns. They build products and solutions over cutting-edge technologies required by all digital communication ecosystems.
Equence has 200+ clients across the globe with over 8 billion messages per annum and 25000+ unique engagement campaigns per month. Some of the most renowned clients they work for include Mahindra, Firstcry, Godrej, IndusInd bank, Muthoot Finance, HDFC Securities, ICICI Bank, Reliance Securities, and more.
Despite having such a range of huge global clients, their website was dated. IT Junkies took up the task of revamping their website to build according to the latest trends, so Equence could be at par with its clients. After multiple iterations and going back and forth with the client's requirements, we finally built an upscale website for Equence that received excellent feedback.
Major Challenges
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The top-most challenge while working on Equence was to bring perfect pixel-perfect designs to code.
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Providing seamless experience while maintaining visuals, cross-device performance, and scalability regardless of device, platform, or browser.
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Providing a responsive layout handling across all devices as well screen sizes.
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Domain mapping and server installation.
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It takes perfect timing and smoothness for interactions on websites to be successful. Team IT Junkies spent a considerable amount of time brainstorming ideas to finally execute flawless user experience across all devices.
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Achieving perfect consistency of icons and typefaces on different screen resolutions, devices, and screen densities (retina/non-retina display).
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Creating SSL certificates to be on par with global security standards for preventing any risk of threats to the users.
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Image optimization for all screen sizes, particularly for mobile devices, to ensure quick website loading irrespective of internet speed.
The Result
IT Junkies took up the challenge of revamping Equence's website and we were able to launch it on time. The final website packed all essential features of a solid website - responsive, optimized, and interactive. The purpose behind revamping Equence's website was to build an interactive platform that is at par with the current trends to match up the multitude of their renowned clients. We received tremendous appreciation from Equence as the website now runs smoothly over multiple devices, screen sizes, and cross-browser support without any lags.
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